The highly competitive digital landscape, ever-evolving technologies, ever-changing unpredictable consumer behavior, little wonder that what works in 2019, might not be effective in 2020. And while some might have already been in use, 2020 will be the year where savvy markers will leverage these technologies to be at the forefront of their consumers. Staying ahead of the game in the competitive market space is a must and this includes keeping up with the latest, the hottest and the newest. Explore with Jesse Levine, a successful Norristown – based entrepreneur, digital marketing trends every marketer and businesses should look out for in 2020. Let’s dig in!
With 62 percent of marketers already adopting programmatic advertising to achieve their objectives and the percentage is expected to rise to 86 only in the US, more markers will surely embrace this trend in 2020. Programmatic advertising makes use of AI for the automation of ads buying or marketing in real-time buying. It allows advertisers to market to the audience on different devices at the same time. It is more efficient, increases audience reach and provides greater targeting capabilities.
The era of spray and pray is over and businesses who want to stand out among the noise will have to adopt personalization. From messages to emails to contents to products, one size fits all approach doesn’t work anymore. Therefore, if you want your visitors to convert to customers, personalization is the key. Businesses should then leverage data analysis and technology to deliver one-on-one messages and product offerings to current or prospective customers.
Video marketing has been around for a while and it will continue to increase. Why won’t it be? Video as proven to be one of the best ways to increase audience engagement which can help boost conversion rates. There are plenty of ways brands can engage with the audience with video marketing. You can start a live video on social media platforms, or do a 360-degree video, or include a shoppable video content. Through this, visitors can trust your brand, and this boosts credibility and conversion. Plus, the Search engine loves videos.
In the wake of chatbots to connect to visitors 2/7, conversational marketing has become the new norm in which brands communicate with the clients and deliver a more personalized experience. The point is, consumers’ expectations are changing and they want immediate response to their queries. This is what conversational marketing seeks to achieve. Responding to visitors at any time, on different platforms and creating a more human experience.
A whopping 92 percent of people said they trust user-generated content more than they trust traditional advertising. This is to say that influencer marketing is more trusted and authentic than corporate advertising and enthusiastic customers will not hesitate to buy the products. It is no surprise that businesses are now turning to influencers to drive their message to the larger market. Influencers can be key leader such as celebrities, athletes, or even people with a lot of followers having an expert knowledge of a specific field. “Businesses who want to boost awareness, build trust and reach target audiences can include influencers in the marketing game.” says Jesse Levine.
Voice search has already been said over and over again and the whole point is voice search is not going anywhere but it’s here to stay. While 48 percent are already using voice search for web searches generally and 50% of online shopping predicted to be through voice search, businesses who are yet to take the plunge might be missing out on opportunities. Voice search will search the internet or apps, read out texts, a more efficient way of finding information. Businesses need to create and optimize content for queries and also optimize their site for voice searches.
Omnichannel marketing was trendy in 2019 and is expected to rock the marketing world in 2020. With omnichannel marketing, brands can deliver messages across multiple platforms which include email, website blogs, apps, social media, and so much more. This means each channel works hand in hand to speak about your brand, deliver a message, or voice for the company. It is a cost-effective way of providing seamless and integrated shopping experience to consumers.