Businesses are only successful if they connect well with the customer and develop a true bond. The core of every business is the client. The assistance provided by the company to the customer before, during and after a purchase is called customer service.
It will not be an overstatement to identify customer service the key point of the sale cycle. At this step, you directly connect with the user, answer their queries and provide them with the solutions. When you step into the shoes of a customer you get to see things with their perspective. It is going to help you connect at the deeper level. There is another essential thing having a great impact on today’s users, the reviews. Is your company listed well on the company review website? This is going to change a lot of things for your business.
This post will get you through some important links between customer services, reputation management, and company reviews.
Importance of Reputation Management
Having a strong reputation is crucial for any business. It is an interplay of various factors. Reputation is the general opinion about a particular company or service held by the public. These days reputation is generally designed by the internet. Google is the guru as it continuously filtering out the most reliable companies and presenting them to its users. Reputation management for any company hugely relies on keeping an honest and true image on online forums such as social media.
Some of the benefits of effective reputation management strategies are as follows.
- You will be provided with more business opportunities. You get to pick your clients and business partners in the best-case scenario.
- Your company will have to spend less on marketing costs.
- Website will have higher conversion rates and you will have more money in your pocket.
- It lets you stand out from the rest of the competitors.
- Your company will enjoy greater revenue and value.
Why Reviews Are Such A Big Deal?
Any of the comment or written statement about your company provided by a previous client will be termed as a review. It can be a statement on some personal social media handle or your website. It may be on some review website such as Yelp or Amazon.
You might have wondered at some point that why online reviews are such a big deal. You might be providing the best service to your customers but it won’t do enough if you do not focus on getting reviews. Here are a few good reasons for it.
Internet Does The Selling For You
When customers are posting online reviews and potential customers are reading those reviews, the internet is selling in this case. It is efficient and can be used to reach a greater number of audience than any other means.
Customers Trust Online Reviews
More than 90% of the customers ask for recommendations before seeking service. They trust personal recommendations over any other advertisement.
90% of the customers check online reviews before buying a product or service. and above 80% of the customers trust the provided numbers. These are startling figures and must be considered to modify the marketing strategy of your business.
Customers Reach Businesses
You don’t have to reach the customers individually. If your company has several positive reviews on the internet, customers will reach you on their own. You will be amazed by the number of customers reaching through the reviews.
When more customers and business opportunities are on your way sales will improve. Your company will have greater revenue at the end of the year.
Connect You With Right Audience
Get your company reviewed at the right websites and you will connect with masses of the right audience. It is a way to target your potential customers providing them the right details.
Boosts Your SEO
Reviews about your company will have the keywords related to your business niche. This will boost the SEO of your company. If you are providing the customers with quality services and getting reviewed, Google is going to love you.
How Customer Service Is Linked To Reviews?
Customer service is provided by all your employees. The specific customer service employees are affecting the sale cycle the most but every person of your company has a role in it.
Here are four clear cut links between customer service and company reviews.
Good Customer Services Build Strong Bonds
When you are serving the customers, they are going to appreciate your efforts in most cases. It develops a sense of trust among the seller and buyers. This trust is crucial to building strong bonds. Strong ties are going to get you more orders in the future.
It Helps the Company Improve
A lot of business owners fear negative reviews. This fear often stops them from getting reviewed. If you are doing this, you are closing the door of improvement. There is always room for improvement. Online reviews help you understand your blind spots and help you improve.
Customer Service Helps Reviewers
Unhappy customers leave negative reviews. Good customer service should be there to resolve the issue. When proper consideration is given to a negative comment, it becomes a positive review. Most of the unhappy customers return after good customer service.
Shapes Important Decisions
It is no secret that efficient customer service has the power to change decisions. The decisions can be small apparently but they are going to develop into important results. Thus, it will not be wrong that it shapes important decisions.
Learn To Build Strong Relationship with Customers
Customer service reviews are a great start to build a strong relationship with customers. A few other ways to build a strong connection with your customer are as follows.
- Communicate effectively.
- Make a customer database.
- Ask the right questions at the right moments.
- Offer some extras and frees to delight your customers.
- Provide incentives for leaving feedback.