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digital marketing and inbound marketing
By CARMEN JANE 198 views
TECH

Everything You Need to Know About Digital and Inbound Marketing

Digital Marketing is one of the most significant business transformations of the 21st Century. With more than 4.66 billion active internet users(Oberlo). Also, according to Internet World Stats, 2021, more than 65% of the entire World has direct or indirect access to the internet. Multiple renowned Design Agencies in the USA are working relentlessly with proven strategies and providing the best results for their Global clients.

Compared to all, Asia has the most number of internet users. It covers around 24.5% of the World’s total internet users. Also, there are 4.38 billion users who have access to mobile internet. Another fantastic stat about the Digital revolution is that an average user spends approx. 6 hours and 56 minutes on the internet every day.

How should we really define Digital Marketing?

In a broader term, Digital Marketing comprises all the electronic marketing efforts a company executes to promote itself. All the leading businesses invest heavily in Marketing to grab as much attention as possible. Because it is the first way towards creating a relationship with potential customers.

Digital Marketing provides fantastic tools to segregate customers and reach the right customer who will spend on your service or product.

  • Digital Advertising
  • Email Marketing
  • Online Posters
  • Social Media Marketing
  • Digital Brochures

How can digital marketing be impactful for Business?

Every brand needs awareness, and Digital Marketing is the ultimate go-to tool for every contemporary brand. There are a million reasons why Digital Marketing can help your Business to grow. It can be the best solution for any business strategy.

Two Biggest Impact Digital Marketing Can Make

Stretch to the right people, at the right time, at the right place.

The internet is the most extensive touchless connection you can ever have with your future prospective customer. A firm’s entire sales impression depends on its online reputation. With the right digital marketing strategy, you can reach the right customer at the right place. The buyer’s journey starts right from the first impression any customer experiences online. Until the final step of buying, it is about how smooth the entire press is and how much it can assist the customers.

Results can be measured

All the Business needs a return on every single investment. Without proper KPIs and measurable results, it would be difficult to conclude if the campaign was successful or a failure. For example, by boosting a single drive on Facebook, you can know precisely how many users clicked on the Call to Action and how many just went scrolling.

Marketing is always about connecting with your customers and informing them about your existence and how you can solve their problems.

Get a structured plan for getting started with digital marketing. There are a few crucial facts every campaigner must know before initiating any Digital Marketing Strategy.

  • 90% of people leave a mobile website if it isn’t meeting their high standards.
  • 61% of organizations think their marketing strategy is effective.
  • 88% of buyers trust online reviews as much as personal recommendations.

All the Business has Digital Marketing Channels & Assets

Even if a business does not have a proper digital marketing channel, it already has some digital marketing channels and assets.

The Pros and Cons of Digital Marketing

Pros:

  • More outreach
  • Easy to target customer
  • Often low investment to create assets
  • Word of mouth spreads quickly
  • Guaranteed Visibility

Cons:

  • A negative image cannot be contained/controlled
  • The results are estimated and not guaranteed
  • Needs a reasonable budget to invest
  • Takes time to accumulate reviews
  • Takes time to build a relationship

Can you differentiate Digital Marketing from Inbound marketing?

The two most prominent tools of today’s Marketing World can make your brand as gigantic as it can ever be. Both are understood to be similar; however, they are not so identical if one just digs deep in to understand the real dilemma.

Inbound Marketing and Digital Marketing revolve around generating digital Content distributed using unique digital platforms. Similarly, both target consumers to consume their Content. This leads us to identify the real difference between the two.

Inbound Marketing Tactics

Ready to know about Digital Marketing Tools, which also fall under the category of Inbound Marketing?

Social Media Marketing

Social Media Marketing is one of the leading tools to attract consumers to the brand. Platforms like Twitter, LinkedIn, Facebook, and Instagram are highly invested in connecting to prospective customers. Brands invest heavily in social media marketing since nearly the entire World uses social media, especially in the United States.

Content Marketing

As we all know, Content is the ultimate king. Content is the backbone of any website. The more attractive the text is, the more traffic it will attract, generating leads. Content is unarguably considered a lead magnet since users just love to get their queries resolved through google. Therefore, the Content must be attractive enough to grab customers’ attention.

Search Engine Optimization (SEO)

SEO is among the most growing tool for gaining organic traffic. It is a long-term process for attracting traffic to your website. It increases the chances of your business appearing on the google search engine’s first page, so consumers to find you whenever they need the related product or services.

Retargeted Ads

Traditional ads fall under the umbrella of outbound tactics. On the other hand, digital marketing gathers data to assist marketing engagement. The retargeting tools are highly recommended for such tasks to reach out to users who have already reached your website.

Email Marketing

Another leading means of communication with clients is email marketing. Most businesses prefer to reach out to customers with exclusive deals through email marketing. However, many people today consider email marketing a negative approach due to spamming customers’ inboxes with emails. However, if used with the inbound strategy, it can get positive results.

Native Advertising

The legit way to deliver your relatable business content to your targeted customer. All the blogs and articles you locate online with a sponsored tag fall under the umbrella of Native Advertising. It can be educational or meets the criteria of your search keyword. Boosted social media ads are also considered Native advertising.

The Ultimate Bottom-line

Both Digital Marketing and Inbound Marketing are the most effective and influential tools. Brands spend millions on these Marketing strategies since they provide the best results. If utilized accurately, digital and inbound marketing can lay a long-term business foundation for any brand and assist in building a long-term trustworthy relationship.

If you’re looking to expand your business and have no idea how to design the perfect Online Marketing Strategy. Consult through digital marketing companies.

Carmen Jane
Author
CARMEN JANE

Leading Blog writer in the United States. I have diverse experience serving the Digital Marketing industry and providing satisfying service My education background is in Marketing which helps me to plan the strategy.