Advertising with Digital Signage: The Benefits and Types Available
Digital signage advertising is one of the fastest-growing trends in marketing today and for good reason. This form of advertising allows companies to get their message across in an innovative, creative, and interactive way that most other forms of advertising do not allow for. This article will go over digital signage advertising benefits, the types of digital signage available, and how you can use digital signage for advertising your business or product in the most effective way possible.
Why advertise?
Digital signage advertising can be used to address a variety of business needs. For example, digital displays have been shown to increase store traffic, sales, brand awareness, and more. However, sometimes it’s hard to know if you should invest in digital advertising solutions or whether it will actually work for your company. There are many different types of digital display boards available on the market today (more than 6,000 units were shipped worldwide in 2016) so knowing which one is right for your business may seem like an impossible task. But, don’t worry! We’ve got you covered. This post covers all of the benefits that come along with using digital signage as well as providing information about some common types of displays. Check out our post to learn more!
Indoor Displays
Indoor digital advertising is becoming increasingly popular as technology continues to advance. Some of these types of displays are also interactive and give your customers additional ways to connect with your brand. Both indoor digital advertising in malls or storefronts, or digital signage using native touchscreen software within your business itself can be a powerful tool for building a loyal customer base. You can make them interactive, too—customers can upload photos or videos through an app that are displayed on your display. Or you could choose to have a simple banner ad that just keeps updating with new ads every few minutes. Indoor digital displays also often come equipped with data-collection technology, so it’s easy to see what’s working best and make adjustments accordingly.
Outdoor Displays
Outdoor digital signage displays are typically rectangular or square screens that are backlit. These displays come in a variety of sizes, but they’re typically between 4 feet by 6 feet and 15 feet by 15 feet. These types of displays can be found in busy areas, such as airport terminals or sports arenas, where large amounts of foot traffic occur on a daily basis. They can also be used for marketing purposes at trade shows to grab attendees’ attention, or for restaurants to advertise new menu items to drive business. Smaller displays—measuring from 10 inches by 10 inches to 48 inches by 72 inches—can also be placed inside stores and businesses so shoppers can see specific products being sold without entering.
Out-of-Home Advertising Options
There are several types of advertising available to businesses, both offline and online. Although most businesses use more traditional methods, like print or radio advertising, others have opted for a more modern approach. One example is out-of-home advertising—more commonly known as digital signage—which offers many benefits over other types of advertising. For instance, digital signage helps companies connect directly with their target audience in a way that’s not possible through traditional advertisements (such as in newspapers or magazines). Additionally, it’s much easier to track customer responses to digital displays than it is for paper ads. Since you can quickly switch between messages on a single screen based on your data analytics program, you can collect real-time data from customers who respond to your ads.
Rent vs. Buy
There are pros and cons to renting or buying signage. When deciding whether or not to purchase signage for your business, it’s important to consider several factors. For example, if you operate in a high-traffic area that’s conducive to business advertising, you might find it more cost-effective to rent digital displays rather than purchase them. If you own several locations in different cities, however, you may choose to invest in your own signage since it can be easily moved from place to place. Another factor is whether or not your signs will stay up for an extended period of time; many businesses choose a combination of both by purchasing some signs while renting others on a temporary basis.
Benefits of Digital Advertising
By offering increased interactivity with customers in a retail setting, a digital display both increases customer engagement and reinforces brand recognition. In a corporate environment, the display can be used to help meet internal communications objectives, keeping everyone up to date with news and employee benefits. Digital signage can be used to provide public information, convey internal communication, or share product information to enhance customer service, promotions, and brand recognition. Nowadays all environments are getting more involved with technology, commercial environments are obvious instances. Digital signage has brought a new life to these places, Even its presence is becoming much bolder gradually because of the important benefits of digital signage. Digital signage is a modern and sharp, high-quality display screen which acts as the opposite of static signage. The old static signages are no longer popular among people. Digital signage is used anywhere you think such as cinemas, shops, educational centers, hospitals, hotels, and so on to attract public attention.
