A freelance graphic designer is one who is self-employed and creates both physical and virtual graphics designs for printed, published, or electronic media. They convey information using both physical and virtual art forms. A graphic designer does a range of things, depending on the type of company that resells their freelance labor to clients. They develop layouts and templates for magazines, brochures, posters, billboards, and logos using different media tools such as colors, images, photography, animation tools, fonts, and print designs. Freelancing is very common in the graphic design industries as the young workforce is very keen on working with several companies at once rather than being tied to one firm.
A freelance graphic designer doesn’t go for the traditional 9 am to 5 pm job rather they choose to work independently to offer services to their clients. He does a wide range of things depending on the work he/she gets.
Benefits Of Hiring Freelance Graphic Designers
According to a report, freelancing in India stands next to the USA with approx. 15 million individuals. Freelancing isn’t just beneficial to the freelancer but also for the businesses as they can get their work done with the help of the vast talent pool available from all over the world. Here are some top benefits of hiring a freelance graphic designer for your web designing project.
1. Cost Advantage
The most visible benefit of hiring a freelance graphic designer is huge cost savings for your businesses.
Hiring and training a workforce could be both challenging and expensive especially for short-duration projects. Hire qualified and experienced freelancers when you need them and pay only for the services you consume. You don’t have to squeeze one more person in your office as they can work from their homes. You can also save overhead costs while hiring a freelancer such as medical expenses or transport expenses.
Thus hiring a freelance graphic designer ensures low cost for your businesses without compromising on the quality.
2. Experienced and Qualified Workforce:
Training workers could be a very challenging task and may require huge investments. Why not hire a qualified and experienced graphic designer for your web designing project? As per a report, there are around 15 million freelancers in India working in a wide range of areas like designing, animation, videography, finance, research, academics, and marketing. That means you have a massive experienced pool of designers from which you can hire a designer according to your business needs.
3. Pay For Services You Consume
As graphic designers do a wide range of things and specialize in different areas like- motion graphics designers, fashion graphics designers, or animators, you can hire designers according to your company’s needs and requirements. Furthermore, you can pay only for the services you receive.
You may need different graphic designers in different seasons. Sometimes you may need a designer who specializes in physical prints and on other days you may need a designer who specializes in digital prints. Freelancing gives that flexibility to your businesses and you may hire different designers for different works according to your company needs.
4. Freelancers Are More Reliable:
Today, many professionals from IITs, NITs, and IIMs are leaving their jobs for a more flexible lifestyle. They don’t want to go for traditional 9 to 5 jobs. These professionals choose to offer their services independently to different clients. They can show you their eligibility through proof of experience or recommendation letters. You can also ask for a sample of work before hiring them. Take an informed decision by going through their portfolios and profiles where previous customers have given their feedback.
When you hire a graphic design agency or organization for getting your work done you don’t get to know to whom that work will be assigned. On the other hand, these highly skilled freelance graphic designers work as independent professionals and your work will be a priority for them and thus they will deliver the desired results for your business within the stipulated time.
5. Faster Project Delivery:
Freelance graphic designers have a flexible work schedule and you can easily get your urgent work done with their help. When you are working with an agency, there is a possibility of delay in the work as the project passes through different levels before reaching the actual designer. As freelancers are independent professionals, you can get your work done without any delays. Moreover, you can give feedback directly to the designer without getting involved with the chain of people.
The absence of middlemen ensures clear and faster communications which means you get faster delivery of work plus the speedy ratification of the work if any.
6. Freelancers For Urgent Needs:
Sometimes the need for a certain skill set arises within a company that isn’t available within your company. For example, you have a graphic designer in your company who caters to all your needs of physical prints but one day you may need a designer who must be experienced in digital prints. Freelance graphic designers could rescue you from such situations. As freelancers have flexible work schedules they can serve your business needs on an urgent basis. You can get your urgent work done on time with the help of these highly skilled and experienced freelance graphic designers.
The gig economy in India is getting bigger day by day. As per a report, content writing, software development, hire freelance seo expert, and graphic design are the most lucrative areas when it comes to freelancing. Freelancing is not just beneficial to the businesses as stated above but it is also a boon for freelancing individuals as this allows them to work outside the rigid office system and gives them exposure not only to the domestic but also to the international environment.