When choosing your domain name, how much thought do you need to put into it? Is it really that important though? After all, if you already have a great brand for your business and a quality website, people will still visit your website no matter what the domain name is, right?
Well, that’s not always true. You see, your domain name is actually a key element in creating a website. In short, it can easily make or break the site. Why, you ask? Here are some things you need to take note of:
- Your domain name is your “first impression”. Come to think of it, your URL is the first thing your visitors will see, so choosing a good domain name can really make a lasting positive impression. On the other hand, a bad domain name can certainly send visitors away.
- It defines your brand. You need to realize that your domain name is a branding opportunity, so coming up with a good one increases brand recognition.
- It also affects your SEO. Keywords in your domain name can still help increase your SEO ranking, even if EMDs or exact match domains are no longer necessary these days.
These elements are only some of the reasons why your domain name is very essential. So, how do you choose the perfect domain name that would best suit you brand? That’s exactly what we’re going to tackle on today.
Say No To Generic:
Creative and brandable are always better than generic names. You have to remember that your domain name is how visitors will find and share your business on the web. In other words, it is the foundation of your brand. Take these tips into consideration when choosing your domain name:
Use existing words– You can utilize the thesaurus to find interesting words that will fit your brand.
Create new words– Come up with your very own catchy, new words. After all, that’s what Bing, Google, and Yahoo did.
Domain name generators– These tools can help you generate a brandable and unique domain name from your initial ideas and domain keywords.
Keep It Concise:
When it comes to the length of your domain, keep in mind that shorter is always better. Stick with 6 to 14 characters only; anything longer than that can become quite complicated. However, it is most likely the shorter domain names are taken a long time ago and sold for thousands of dollars. So if you can’t come up with something short and concise, then make it as brandable as possible.
Easy to Remember:
Here’s a thought: What does Facebook, Google, Instagram, Twitter, and Yahoo have in common? They’re all easy to spell and even easier to remember.
Your visitors and readers should also be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be clearly understood, then maybe it’s too complicated. Here’s an easy way to test this out: Tell some people (around 10 of them) about your prospective domain name and ask them to spell it. If more than a few of them struggle to spell it, then it’s a definite sign that you should change it up and make it more simple.
Avoid Using Numbers and Hyphens:
Remember how your domain name should be easy to spell and even easier remember? Well, numbers and hyphens make both of these things more challenging. Your domain should be smooth and catchy– the use of numbers and hyphens only complicates the whole idea of it.
Think Of The Bigger Picture:
Are you ready to stick with your chosen domain? At this point, you should be as it will greatly impact your business for the years to come. Aside from that, if you decide to change your domain name in the future, it will only cost you your branding, more money, and SEO rankings. To make it short, it will be a huge pain. So when choosing a domain, always think of the bigger picture and think long-term.
Check Availability on Social Media Sites and Trademarks:
Before you publish your site with a specific domain name of your choice, it is wise to check and see if the name already exists on social media sites and if there are any trademarks registered to that domain.
Also, when building your brand, it is ideal to use the same name across your website and all social media platforms that you’ll use. This builds familiarity and makes it easy for your fans, visitors, and customers to find you around the web. To prevent any legal issues, you should avoid using domain names that already have trademarks.
The Use Of Proper Extension:
When choosing your domain name extension, you can always be sure of one thing: “.com” is still the best of them all. Why? It’s because “.com” is still easier to remember and most websites use this extension.
While there are many other successful websites that uses “.org” and “.net”, your website will likely do better if it has a “.com” extension to it. It’s a fail-safe way when you’re still trying to build your own brand.
Bonus Tip: If you’re planning to start a blog or your personal website, it may be best to utilize your own name. Most website creators and web designers in London highly recommend this method, as it allows you (and your brand) to become more recognizable. However, if your name is a bit long, and probably difficult to spell or pronounce – then consider using a nickname!
Your chosen domain name will have a huge impact on the success of your website. Use these tips to help you choose the best domain that suits your brand!
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