Inbound marketing is a strategy that seeks to attract customers by providing them with content and information about your business. This approach gives people the opportunity to find out more about what you have before they decide if it’s for them or not, while also making sure everything is needed on one site so users don’t feel like they’re being pushed towards something unwanted.
Inbound marketing is a proven strategy for small businesses and startups to boost their web presence and generate more business. It’s not as aggressive as traditional outbound marketing, but it can be just as effective. In this blog post, we will go over the top inbound marketing strategies you’ll need to know in 2021.
What is Inbound Marketing?
Inbound marketing is a strategy that encourages people to find your website themselves rather than you advertising outwardly. The idea behind inbound marketing is that once they are familiar with what you have, it will be more likely for them to buy from your company when the time arises and not someone else’s.
Inbound marketing is a concept that helps businesses rank higher in search engines by creating content and media with quality, trustworthiness, and relevance to specific audiences.
Inbound Marketing can be defined as the process of earning attention for your business through attracting customers who already have an interest or need you to fulfill. The idea behind this strategy is to generate traffic for your website by using an inbound marketing methodology like the blog, infographic, whitepaper, ebook, case study, webinar, podcast, video, search engine optimization, etc. rather than using outbound modes like pay-per-click (PPC) advertising campaigns on Google, paid ads on Facebook, and other advertising platforms to driving visitors to your website.
Now you know what is inbound marketing and how it’s different from outbound marketing. Let’s explore the top inbound marketing strategies that small businesses start using today.
1. Guest Post Content
Guest posting is one of the best ways to obtain valuable links to your own blogs because when you contribute to other bigger brand sites, you get noticed too. People who search for any piece of content can now find you on a well-trusted site and that increases the referral traffic for your own website as well. Search engines are known to give better rankings to websites that have backlinks coming from such reputable sites. So, it’s a win-win for the brand and you, both. That’s why this tried and tested method is a significant part of digital marketing.
Guest blogging is a powerful tactic in the world of marketing. It can be difficult to navigate and time-intensive, but it pays back big dividends for companies who know how to utilize this strategy correctly. Guest posts are meant as an open invitation on behalf of bloggers or brands asking others with similar experience/interests if they would like their thoughts featured on that particular blog site, which helps get new content pieces published without having to do all the heavy lifting themselves!
In my experience, I’ve seen guest posting work wonders to generate tons more traffic than usual because people had so many more reasons to visit our website based on these outside articles written about us.
2. Create Evergreen Content
As the name suggests, this is the content that will always stay relevant. People looking to gain weight in 2010 will have the same questions as people in 2021 and this may never change. So, invest your time in such topics related to your area of work and spend time on the related keyword research, search phrases, and other long-tail keywords. To produce quality content you must know about the factors so that you can present relevant and authoritative content to searchers. Get to know the quality rater guidelines and E-A-T, the excellent resource for getting advice on great content. With evergreen content, traffic may not be as frequent when compared to a trending topic, but it is guaranteed to give you steady returns in the long run.
3. Create Insightful Content
It seems the world is always on your side if you’re creating insightful content. Experts say that such creation of insightful content for your website products and services pages as well as for blogging can increase visitorship and search engine rankings, but it can be difficult to produce when all those other priorities are in place!
The content on your website is what will lure or drive away your audience. So, you must be very clear about the target market you are trying to tap into. Don’t expect your audience to repeatedly visit your site if you write on a generalized topic with no research. Make sure you narrow your focus to a niche so that such a specific focus helps you gain followers. Of course, we don’t mean you narrow your focus to such lengths that you end up struggling for topics to write on. But, be very clear about what your audience is interested in and what more could they want to read on.
4. SEO-friendly Website Structure
To achieve SEO success is no breeze. There are a lot of factors involved in the process, but it boils down to these three components:
Scalable: The structure of your website should be such that you can easily allow it to grow as much as you want to.
Accessible: Make sure your website pages are easy to access on different devices. Creating your website easily accessible may enhance the experience for your website users.
Crawlable: The structure of your web pages must allow the search engine bots to easily crawl and index all your content. Make sure your coding is perfect to the T. Keep a tab on how the crawler sees your webpage so you stay on track.
5. Optimize Your Website – Smooth Mobile Experience
Today, mobile searches are increasing more than the desktop and thus contributing more to your website’s traffic. Google has introduced mobile-first indexing, which means if your site is not mobile responsive, it could pose a big problem for you. Your SEO rankings could suffer and you could lose out a considerable portion of your future earnings to your competitors with a mobile-responsive site. So, it is important that you create some content keeping in mind mobile optimization. Pay attention to the load times, image resolutions, and page speeds for the best mobile experience.
Mobile growth has been on the rise for years now, and it shows no signs of slowing down. This means that if your website is not mobile-friendly you are missing out on potential customers. Your site needs to be optimized with responsive design in order to provide visitors with an optimally enjoyable experience when browsing information about your company’s products or services. Make sure your website is mobile-friendly to provide a great user experience when they are browsing information on your landing pages.
6. Leverage Video Content and YouTube
Video content is on the rise. In 2021, video advertising revenue will make up over 80% of all digital ad spend. Video’s dominance lies in its ability to capture attention and deliver an emotional impact that text or images can’t match; a recent study found consumers are more likely to feel strong emotions when watching videos than they would be reading articles with similar messages – regardless if it was negative or positive emotion!
Posts that have videos and images are 6 times more likely to attract visitors than posts with plain text. Creating videos and uploading them on YouTube can prove to be a game-changer for you if you stay consistent. Remember to always include annotations that link back to your website. In addition, embed your YouTube videos in your blogs while uploading them on your website, share on social media and ask your viewers to like your videos and subscribe to them. Perform these steps religiously and you are bound to get returns. The majority of the business owners fear the time needed to invest in creating such video content, so turn this into your strength. If you’re new in the marketing industry and want to produce video content then these video marketing tools can help you to do this in the fastest way possible.
7. Crowdsourced Content
Crowdsourced content is when you ask various experts and influencers or your own community their thoughts and opinions on a specific topic and give them their due credit while posting it on your site. It is another intelligent way to build an audience for your website, make them interested in what you have to share, and gather valuable feedback from them.
8. Create a Glossary of Important Terms
Consider adding a post on “Glossary of Terms” in your Content Management System. Write the definition of SEO jargon that is used in the everyday content marketing or digital marketing world that people may want to know more about. Try to build your content around it and post at least twice a month. Glossary posts can have a strong impact on your search engine rankings and can even become a part of your evergreen content as people will always want to know the meanings of technical jargon. Make sure the glossary terms are relevant to your business or targeting readers.
9. Make Your Content More Visual
Including lots of images, charts, and graphs is a technique I used to make my content more appealing. It’s not just me either – 90% of bloggers add at least one image in their posts! Images help increase reader engagement by engaging the senses: sight, sound (audio), touch (motion graphics or video). When you include multiple visual elements into your post like pictures with accompanying text boxes for commentary on what they show, infographics, videos, screenshots from an app and website into your post then it means you’re providing value to your readers. If your content provides value to the readers then they spend more time on the page and come back whenever they are searching for information next time. All these things are not hidden from Google’s eye because they know everything about your website pages and users who are browsing your website pages and engaging with your content. If your content is engaging then you rank high in Google SERPs.
10. Promote Your Content to Build Backlinks
It’s important to have backlinks if you want your content to do well in search engine rankings. When someone links their page or content on a site that is relevant, Google sees this as validation for the quality of what they’re linking to and will give it an advantage over other pages competing with them. You can get more people pointing at your stuff by promoting it through social media sites like Facebook, Twitter, Pinterest, etc. You can promote your content via guest posting, interlinking in your own relevant content pages.
It’s not difficult to make a website, anyone can do it. It’s what comes next that separates you from the crowd and makes you shine. Solid SEO, reliable content strategies, and backlinking tactics are great ways to jumpstart your traffic. Being patient and consistent with your efforts is the key to a successful website with increasing organic search traffic. With careful planning and timely adjustments, it is possible to achieve over 100,000 organic visitors per month. We hope you learned a new thing or two from the lessons we shared and will apply them to make your own strategy. Work smarter, not harder. Best of luck!