Importance of website

Did you know the importance of a website for a business? An ever-growing world wide web has become the home to many businesses. Today, over 90 percent of businesses have gone online with the help of websites. This way, businesses can still be operational without a physical store.

Our web design company in Bangalore has built many websites for many businesses, with one motive. The motive is to help businesses go online. That said, here is the importance of a website for a business:

1. Reachable Throughout The Year

Your business with a website is reachable for the year. A website is made possible once you have gained the domain name for it. A domain name is a uniquely registered address for each website. It is only using this unique address that a person can reach your website.

This helps your customer to reach your business throughout the year. Unless you are carrying out any severe changes to your website, it stays online throughout the year. When people know they can reach out to you this way, they build up trust in your business.

2. Marketing Tool

A website is like a free marketing tool that helps promote your product or services. When a business wants to promote the products or services that it offers, a website is a right tool for it. It helps to market the products or services without having to spend a lot of money on marketing offline. 

A website is like a channel for marketing that can be possible 365 days a year. This way, there are fewer expenses to hire a marketing firm to carry out extensive marketing.

3. Decreased Social Media Reach

If you thought that having a business page on social media would help you with business growth, then think again. Social media is a tool that can only help you promote your business. The actual business can happen only on and from your website. 

This means that people who find your business page on social media would not right away find your business legitimate. This is because there are more frauds taking place through social media. Therefore, many of your customers would prefer a website to do business with you than engaging directly from the social media sites. 

Social media helps boost your business growth, but not through providing transactions. It is merely a promotional tool for your business to get more footfall to your website. 

4. Rise Above Your Competition

When you have a website for your business, you are not competing against your local competition. You are going against your industry giants. Yes, you read it right! When you are on the internet, there is no how much you make in the real world.

You have all the chances to go against enormous giants in the industry and get their customers to engage with your business. This is possible only when your website is search engine optimized for search engines to understand what it is all about. This way, they highlight you at the top of the search engine’s result page.

You should also know people searching on the internet would rather engage with results shown on the first SERP than keep on searching on the further pages. 

5. Increase Your Return on Investment

In this new era of digital transformations that involves business growing with the help of the internet, every business would want a website. With website builders such as WordPress, Wix, Webflow, etc., it has become easier and affordable to develop one.

This way, going online just takes a few days or weeks of development and then you are running online to make business. Once online, it becomes easier to attract more sales for your business by using content to influence buying decisions. 

6. Makes Your Company More Reliable

If you want your business website to look more professional, then have a professional web designer to do so. When you invest in doing so, you are building a better website for your customers to navigate around and find what they are looking for. 

According to a study, over 70% of website users judge the web design before they can take up their next action. So having a website look professional really matters the most. This will only make your website look more credible and, in turn, build a customer base for your business.

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Rajesh Percoyo
Rajesh Percoyo
I am passionate about Search Engine Optimisation. Ranking a website on the top is one of the biggest challenges faced by many businesses. I find it interesting to help these businesses achieve what they are looking for.

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