If you’re thinking of becoming a forex broker, you’ll have probably noticed how the daily trading volumes in the UK have continued to increase incrementally in recent times.
However, if you’re attracted by the size of the marketplace but don’t want to incur the potential sizable cost of creating a fully-fledged brokerage, however, you could consider establishing as an introducing broker and essentially providing an affiliate marketing service for established brands.
But what steps can you take to get more clients as an introducing broker? Here are some ideas to keep in mind:
1. Create a Website That Attracts Clients
According to statistics, it only takes about 50 milliseconds (or 0.05 seconds to you and me) for users to form an opinion about your website.
This opinion can be could or bad, of course, so failing to invest in an intuitive or attractive website could cause you to lose potential clients in their droves.
Ultimately, the basic principles of web design vary depending on the niche in which you operate and your chosen product or service, and as an introducing broker you need to convey a keen sense of trust and advertise any industry accreditations you have on the site.
Similarly, you should create concise messaging that promotes your service and unique selling points, while making the most of so-called “white space” to create a clean layout that’s easy to follow.
2. Focus on Your Quality of Content
Whether you’re creating copy for your website or looking to participate in trading forums and social conversations, it’s imperative that you focus on creating high quality and informative forex content.
On a fundamental level, this is central to creating trust between your brand and individual clients, especially in instances where you’re able to provide accurate analysis of the real-time market and share trading tips that can actionably improve individual portfolios.
This principle even applies when making use of platforms such as WhatsApp, as this type of channel is widely utilised in the age of social trading and provides a real-time communication tool for your firm to secure leads.
Ultimately, if you’re able to build trust through your content and share this in real-time, you’ll optimise your client base and increase the amount that you make in commission over time.
3. Create Leads and Convert Them
With any commission-based model (which is central to the concept of introducing brokers), it’s pivotal that you’re able to maximise volume and generate as many leads as possible.
So, as part of your ongoing marketing efforts, we’d recommend that you create a comprehensive email list of all interested customers and potential clients, in a bid to optimise your base and boost your revenue-generating potential.
The same principle should also be applied to any marketing channel that you use, as this will increase your target audience across the board while creating new opportunities on social, email, and forum platforms.