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marketing research
By SHIVANI SHARMA 1,728 views

10 Types of Marketing Research You Should Know About

When developing your business model, marketing, and overall corporate strategy, market research can be a significant asset. Having a thorough understanding of the various market research techniques can mean the difference between squandering days or weeks of engineering time and surpassing your aspirational revenue targets.

Depending on your primary objectives and business goals, we go over the different kinds of market research as well as the market research techniques you can use.

What is Marketing Research?

A technique called marketing research enables you to gather accurate and detailed information about your target market, allowing you to create the most accurate customer profile and set up more effective marketing campaigns. Market research can improve not only your marketing strategy but also the quality of your entire product or service line. All of this is possible because you can provide your audience with high-quality goods and/or services they want and need if you have the data you need. By learning about your audience’s needs and wants through market research, you can better your business by providing the answer they seek.


This kind of market research is a more engaged form of consumer observation because it is carried out in the consumers’ surroundings. Determine which product lines resonate with your audience, it involves experimenting with new ideas and tracking the results. The secret is to experiment with various variables to establish a cause-and-effect connection. Although tedious, it is helpful. And when you begin with a knowledgeable approach focusing on your social media listening as well as other information-gathering, it can be especially meaningful.

Competitive Analysis

It is a form of secondary market research in which a business gathers and examines data regarding rivals in its market. It entails identifying all of your company’s primary and secondary competitors and evaluating their product offerings, financial performance, business models, and other factors. Your position in relation to your competitors can be determined by this information, as well as their strengths and weaknesses. Additionally, it can give you knowledge of profitable business models and consumer preferences, enabling you to put into practice tactics that have a higher chance of success.

Social Media Listening

Social media users frequently share their opinions on a wide range of subjects, including businesses and their goods. Researchers can look for hot topics and examine consumer sentiment using social media listening. For instance, a business might look for mentions of its flagship product to see what customers are saying about it. They can collect information about perceived advantages, disadvantages, and potential growth areas in this way. Because the opinions were not requested, the information is more likely to reflect genuine, unadulterated viewpoints.


It works best in a retail environment where the researcher can watch the customer in his or her typical shopping environment. They can be compared to note how their actions alter over time. It can be a manual process that is supplemented by keeping track of the influence that promotional discounts, product positioning, and other factors have on consumers’ choices.

Online Survey 

Online surveys are one of the most popular methods for obtaining customer insights, and they are useful for developing, carrying out, and analyzing the results in terms of digital marketing services. You can design both open-ended and closed-ended questions when building a survey. Obtaining the most thorough data is the goal here. You can insert your survey into a web page on your website or a lead-generation email. If you properly promote it to draw people’s attention to your survey, you can even share it on social media.

Public Sources

The public source type of market research differs from our previous discussions (which were primary information types of research). Public sources can include websites and documents, libraries, educational institutes, and so on. There are also private sources of information, like commercial sources like banks and corporations.

Brand Awareness 

The results of brand awareness research will reveal how very much your target market is aware of and familiar with your company. You can gain a deeper understanding of how your audience feels about your brand and product. Then you adjust your marketing campaign to better match your results, both to alter how people perceive your business and to support the notion that is already prevalent. You can work with a video marketing agency to create video content to help build great brand awareness.

Product Development

Introducing a fresh product? or wish to strengthen the one you already possess? The best way to learn what needs to be changed about your products and how your target market interacts with uses and requires your product is to conduct product development market research.

Customer Satisfaction

It is important to understand the ways in which you can delight your audience before you can do so. The pursuit of customer delight can be aided by conducting customer satisfaction research. Market research that focuses on customer satisfaction gives you insight into your customer’s experiences with your products. Do you meet your customers’ expectations with your product? Has its purpose been fulfilled? The purpose of customer satisfaction research is to provide you with a few answers to these questions.

Campaign Research & Feasibility Studies

The purpose of campaign research is to determine what worked and what didn’t in past campaigns. Are your campaigns receiving positive feedback from your audience? In order to prepare for future campaigns, you need to address this question first. In order to understand what you can do again, what needs to be improved, and what shouldn’t be repeated, you must carefully analyze how each of your campaigns was received by your target audience. Meanwhile, business feasibility studies determine whether a new venture will succeed or fail based on market research. An example would be an innovative product, service, concept, or location. A potential idea or concept is analyzed based on both primary and secondary market research.

Shivani Sharma

Shivani Sharma works as a Digital Marketing Strategist and has been active in the online marketing industry for many years. Her expertise lies in branding and formulating SEO strategies for business of several industries