Marketing is the key to growth in any business. With so many companies and start-ups existing, making people aware of your venture especially one in blockchain can be a tedious task. For any business to survive in the tough competition of the market, the policies they choose to advertise their brand is critical for their overall success.
What mistakes do startups make?
Some of the common mistakes that startups usually make include:
• exaggerating the cryptocurrency features and its impact leading to the disappointment among buyers, and
• waiting too long thereby losing in the race of competition
So what’s the key to efficient marketing for blockchain startup?
It all goes back to the basics. Let’s discuss some of the marketing strategies that startups can use in their favor.
1. The right time
An important decision for any marketing team is to choose the time to start their marketing. The golden rule to hit the perfect spot is to avoid being too early or too late or else you may end up giving the lead to other competitors. In a fast-paced industry like blockchain, it is important to have the right marketing plan. The first to reach any new milestone has a greater impact on people’s mind and thus has more time to capture most of the shares of the market. If the product is ready to be launched in the market, start the marketing process immediately.
2. Plan the process
One fact that is often misunderstood by people is that marketing is not a one-time miracle. Instead, marketing is a process and its results are not visible immediately. The first part of any marketing starts with developing a belief among masses especially in the case of cryptocurrency where most people from non-technical backgrounds are unaware of it. The process should be divided into parts and each part should be executed at the right time.
3. Logo design
To advertise your startup’s brand name successfully, designing a great logo is very crucial. The logo makes the first impression on the customers. A good logo can attract customers from far away while a bad logo can repel them. To design the best logo, always try to put the company’s motive inside the logo. Logo design like that of Amazon reflects its purpose of making its customers satisfied and happy.
4. Social media design
In today’s world, social media is the best platform for marketing your product. If any company wants to be a popular choice among people, they have to be present on social media. Social media design refers to the process of marketing yourself through creatives, infographics, videos, etc. on social media. To successfully capture the essence of the media, you need a dedicated designing cum marketing team that pushes the product straight as the first choice for customers.
5. Brochure design
A brochure can truly change the way people see your startup. A brochure is a summary of your business and its motives behind being in the market. Attractive brochure designs that teach the audience engages and converts them is highly crucial for blockchain startups so as to establish their hold in the market.
6. Convey your vision
To really emerge as the first choice for people, you must first convey your vision and goals to the masses. Only when your target audience has a good reason to join you, they will make a clear choice in your favor. When people want to be a part of your vision, they will come back to you again and again.
7. Provide a better solution
For blockchain startups to breakthrough new markets, they need to find defects in the existing products and then offer a solution to it. Many large corporations may have a good hold in the market. As for blockchain, Bitcoins and Ethereum hold most shares of the market. To find your position in the market, you first have to replace these big corporations by finding a defect in their technology. If you have a better solution and you advertise it, people will automatically come to you.
By following these strategies, you have the best chances to penetrate through the tough competition in the market and have a shot at the glory. Whether your startup grows into a successful company or not is decided by what you have to offer and how you present it. Ultimately, the success of any startup truly depends upon their desire and hunger to succeed.