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Partial match domain
By JOE MAILLET 1,288 views

How to Optimize and Effectively Use Partial Match Domains?

First, you must know that Partial Match Domains symbolizes when your domain name partially includes the keyword you are targeting.  This type of tactic is implemented by brands to make them more visible to search engines. Here they add a keyword to their brand name, which turns a brand domain into a partial match domain. The partial match domains include keywords like “insurance,” or “loans,” such as insurancehub.com, quickloans.com, etc. So now you need to optimize your content and make use of partial match domains effectively.

Be natural

In case you have a partial match domain and you are already on the verge of optimizing, then try to make your SEO as normal as it can be. You need to create good quality guides and blogs to get a lasting impression on Google. Google prefers websites that have quality content instead of centering on keywords. It is also important from your side that you correctly drive the links towards these quality blogs instead of pushing towards your money pages. And even if you are using links on your money pages, then make sure to use anchors like ‘read more’ or ‘find out more’ and hyperlink those valuable content to here.

Also, remember that you must keep the partial match anchor text clear and exact, or else that would look more spammy. Be sure to personally message every owner of the links that you have generated and let them get directed towards safer pages or blog posts on your website. Executing this process will indeed elapse much of your time, but spending that amount of time will be worth it.  Having safer and effective long-term strategies will result in better output.

Keyword stuffing

Correct implementation of keyword stuffing plays a considerable important role in helping you gain more traffic and conversions, thereby enhancing your SEO. But the inverse can also happen, and the impact will be vaster. So, try to neglect using the primary keyword too often. Try to avoid using keywords twice. The best possible thing to do is mention it once in the meta-title, meta-description, and URL too. For example, instead of using rapidcarinsurance.com/car-insurance, opt for rapidcarinsurance.com/car. Contact any SEO Melbourne agency to know more.

Avoid it

Try to avoid using sentences that involve the usage of partial match domain from the beginning. Why? It is because no SEO can guarantee or predict what Google has around its sleeve; it can easily change its guideline at any time.  So, it all boils down to you being creative; think of a company name that, when used, speaks for itself. Many brands have utilized this strategy to gather better traffic. Be clever in your naming; think of synonyms for your company’s name, like using Fetch.com, which is a delivery app, or Revv.com for biking accessories. Thus, using these types of names wouldn’t hamper your Google ranking. Though it would sound quite weird if you think about it deeply, it will truly make sense.

Manage the expectations of your client

The clients of most SEO experts want quick results and output of the money they are paying for. But the whole process needs months to establish a good result; most of them don’t get that. To identify that the tweaks have worked, SEO experts at least need 9 to 12 months. While convincing the prospect about the partial match or exact match domain, you must first know how to make them comprehend that there might be a fall in ranking due to changes in Google Algorithm and so, for that later changes will be made.


Partial match domain is the right kind of business move to do if you are battling in a certain region. Placing keywords which competes with some selected website surely makes things more positive. But yes, as once mentioned above, it is becoming high risk due to new algorithm updates and huge competitive markets.

Joe Maillet

Joe Maillet is an avid reader and a writer by heart. He is an author, freelance writer and a contributor writer, who write articles and blogs for various leading online media publications and for CEO and entrepreneurs from across the world. He keeps himself updated with the latest marketing trends and always recognized in the industry for providing solutions to B2B and B2C businesses.