So, you have started a t-shirt printing business? Congratulations! Today the t-shirt printing business is a million-dollar industry. The trend of custom t-shirts has increased tremendously. As per the latest reports, by 2025, the custom t-shirt printing market is expected to cross the US $10 billion globally.
Starting an entrepreneurial journey is always exciting as you are your own boss. Also, it is great to follow passion because it is the passion that motivates individuals to aim high and work harder. But starting a business and running it successfully is not as easy as it seems.
We live in a world where the average human span decreases to eight seconds, making it difficult for businesses to catch the attention of potential customers. But don’t worry! Luckily, there are plenty of marketing approaches that can help you in promoting your business without spending too much. Want to know what are those approaches or tips? Keep reading till the end so that you apply these trends in your business and start your new journey with a bang!
1. Build a Responsive Website:
In one of the latest reports, HubSpot highlighted that 78% of internet users conduct product research online. From a business perspective, it means that brands with an online presence can have higher chances of being found by their target audience.
A website serves as a central hub where people can find detailed information about a particular brand. It acts as a calling card or brochure for businesses where they get a chance to make a solid first impression. A website also gives business more credibility and can take your business in any part of the world. Unlike the old days, building a website is very easy. All thanks to platforms like WordPress! It offers various responsive themes for different types of industries.
2. Content Marketing:
highlighted that 78% of internet users conduct product research online. From a business perspective, it means that brands with an online presence can have higher chances of being found by their target audience. A website serves as a central hub where people can find detailed information about a particular brand.
It acts as a calling card or brochure for businesses where they get a chance to make a solid first impression. A website also gives business more credibility and can take your business in any part of the world. Unlike the old days, building a website is very easy.
All thanks to platforms like WordPress! It offers various responsive themes for different types of industries. Content marketing focuses on developing and sharing appropriate and useful content with an objective to attract the target audience, establishing a long-term relationship with them, and making them loyal customers. The important keywords to recall here are ‘relevant’, ‘targeted’, and ‘relationship’.
Statistics show that 78% of U.S internet users said that their purchase intent increases with the increase in personally relevant content from brands. You can promote your business through various types of content. Some of the popular ways are blogs, infographics, videos, case studies, white papers, etc.
3. Social Media Marketing:
Nowadays, promoting a business through social channels is no longer an option for marketers. As per the latest statistics:
- 54% of people research products by using social media.
- 71% of individuals, who have good social media service experience with a brand, are likely to recommend the same brand to others.
- 50% of consumers say that seeing user-created content would increase their chances of buying products through a brand’s social page
The above statistics clearly show that social media marketing is one of the biggest and important factors for businesses to increase sales and raise brand awareness. Although there are various social media channels where marketers can promote their business, just like not every business has the same target audience, not every social channel is appropriate for every business.
For example, if someone is into selling software, then channels like Pinterest or Instagram may not be the right choice. Therefore, before promoting your tshirts printing business, understand and figure out which platform will work best for your business.
4. Email Marketing:
Email marketing is one of the most cost-effective ways to promote a business. Since the time of its evolution, it has come a long way, providing the best solutions for the growth of a business.
Today, everyone has internet access. Sending them persuasive emails can not only help you generate new leads but also retain the old ones. Here are a few tips to promote or grow your business through email marketing:
- Send welcome emails to build a strong relationship
- Use a memorable sender name
- Don’t use noreply@ address
- Write compelling subject lines
- Add Alt text to images and buttons
- Create engaging body content
- Send emails at the right time
- Make it mobile-friendly
- Look at you deliverability and avoid the spam folder
- Social media integration
- Offer an unsubscribe option
- Use email signature for legitimacy
- Email Automation
- Measure email performance
5. Google Adwords:
Adwords is Google’s online advertising platform that helps businesses display ads on Google and its advertising networks.
It helps businesses in targeting those customers who are interested in their products/services and are ready to buy them.
Google Adwords offers immediate traffic on the page/website as it works faster than any other marketing strategy. One of the biggest misconceptions about Google Adwords is that you need to spend a lot of money and effort into it.
That’s not true! You have complete control over your budget. Talking about the efforts, you create your ads and decide when to display them.
The key idea behind Adwords is the keywords. While creating an ad, you choose the targeted keywords, and these keywords are what triggers Google to display your ad when someone submits a search on Google. Adwords let marketers generate a huge network of ads such as Display ads, Search ads, Shopping ads, and Video ads.
6. Business cards:
Undoubtedly, companies have turned their marketing focus towards online marketing, but that doesn’t mean businesses should ignore the grassroots i.e offline marketing.
And when it comes to offline marketing, business cards are one of the great tools to promote business and generate leads. They not only make you look professional but also help in building a brand identity.
In the old days, companies used to include only basic information on their business cards such as name, email address, contact number, and office address.
But today, they are using them for promotional activities too. How? By adding QR codes and adding campaign links in their digital cards. Want to create a business card with the latest design trends? Designhill is a one-stop solution for all your graphic design needs.
7. Google My Business (GMB):
Google My Business is a cost-effective way to make your business more discoverable, both online and offline. By using this free tool, a business can update their business profiles such as company name, address, contact numbers, etc.
If you think that GMB is similar to online business directories, then you are wrong. Google listing appears when people search for products/services through Google Maps or Search in their local areas.
GMB not only helps businesses to keep their customers updated about their products/services but also helps them in knowing their business followers.
By setting up Google listing, both businesses and customers can add supportive images. Customers can also add their reviews, which can help businesses in gaining credibility and trust.
8. Have Strong SEO strategy:
You must have heard of the term ‘SEO’ a lot many times. But have you ever given a thought about how much difference it can make to a business? Well, search engine optimization (SEO) is a technique that helps businesses to gain visibility on the search engine result pages. This technique is also very useful in getting organic traffic to a website. There are three types of SEO:
- On Page SEO: This type of SEO relates to the content on your website. It includes keyword research, content creation, and keyword optimization.
- Off Page SEO: This type of SEO builds up your website’s reputation and authority. It includes high-quality backlinks.
- Technical SEO: This type of SEO relates to non-content elements of your website such as mobile-friendliness, website speed, indexing, site architecture, etc.
9. Turn your employees into brand marketers:
Employees are not just the people who work for achieving a company’s objective. They can be the biggest brand promoters. Distribute free custom t-shirts to your employees and ask them to wear on particular days. This will help your business gain more visibility.
Since t-shirts are one such clothing item that is loved by people of all ages, therefore, apart from the office, your employees can wear them while walking in a mall or local parks. Make sure that your t-shirt design has your company name and logo prominently displayed on both the front and rear. Otherwise, it will kill the purpose.
So, folks, these are the top tips to promote your t-shirt printing business. Start implementing them and take your business to the next level. Good Luck!