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How to Choose the Right WordPress Theme for Online Business
By ELVIN ROY 2,449 views

How to Choose the Right WordPress Theme for Online Business

WordPress CMS is the most prominent platform that is helping businesses since 2003 for creating a better website.

It is the free, open-source content management platform that is considerably growing every day. WordPress is the most popular platform because it is powering 36% of the websites globally. It is sharing a significant chunk in a market.

If you are looking for a platform to create the website or you are new in this, then you need a bit of knowledge before developing an exquisite site.

WordPress has numerous WP themes where you can change them according to your requirements. WordPress theme customization helps to contrive and create an attractive website for online business.

But before going ahead, we must know what WordPress template is?

This is a collection of the different templates and stylesheets that will help to define the outlook of a website. It can be easily modified and added. They can be free or paid. For creating a website from scratch, you need a template Plan to design according to your budget. Approximately there are 10,000+ WP templates to help you out.

So how to pick the best one for your business?

Here we will discuss the tips before picking the theme.

Choose the Right WordPress Theme: Most Important Tips You Need to Know

In the competitive era, it is crucial to have an operative and attractive website that represents your brand globally. A good website can take your business into heights.

No WP theme is entirely complete in itself; you always need a modification in it. There may be some functionality that helps to save time and money.

Let’s see the factors that need to be considered!!

1. Lightweight Theme

Themes play an important role in creating the website. It is the foundation of your site that has a significant impact on the performance and loading time.

WordPress can be quickly optimized from its loading time. The faster the loading time boosts conversions and gives a better user experience. This is something you can not ignore.

So how to determine that it is lightweight?

Firstly choose the theme. Then, you can run the test using a performance testing tool such as GTmetrix. It can be applied to a free or paid version. You can install and run the test. It gives a decent idea of how your websites work speedily.

2. Choose a Responsive Theme

It is essential to have an active theme. A responsive theme must be very easy to use. The theme must be compatible with a laptop, mobile phone, etc.

If the website is easy to handle, then it would help to increase the conversion rate and lessen the bounce rate.

Some aspects that need to be considered are as follows:

  • Add flexible images.
  • Use the grid instead of a fixed measure.
  • Use CSS media to define breakpoints.
  • Add the default zoom. 

With the small changes, you can make the theme more responsive.

3. Make the Design Simple

WordPress themes come in different colors, layout, animation, etc. Appropriate outlook can attract more users. Suppose if your WordPress templates look exquisite, but you are not getting new subscribers, then there must be a problem in the design.

Select the theme that can be easy that helps to find your goal and keep it minimal. Always assure that the theme should not be overly complicated.

Before choosing the design, keep some aspects in mind, such as :

  • Keep the design balanced.
  • Segment the design using grids.
  • Select two or three colors for the design.
  • Add the graphics.
  • Better typography.
  • Adding a white space.
  • Keep the elements connected.

The motive of creating the website is to make the website informative and attractive which helps the users to find the required information. The blueprint must solve the purpose of the business. Also, you can hire a WordPress Developer to design customized theme according to your requirements.

4. Browser Compatible

Your users must be using different browsers, or they might be using the in-built smartphone browsers.

So it is essential to test the WP themes rigorously with the compatible design tool. Add some compatibility tool that can test the flexibility to the browsers.

The browser compatibility helps to check the errors. Also, inspect the browser that does not support the attribute or tags.

With this, you can check the compatibility of the website on different browser types and content. This would help you to correct the errors. Must check the browser on the mobile phone.

5. Supports Plugin 

The website cannot resist without plugins. Different plugins help to add the functionality of the website. These will guide you to do anything innovative with the website.

The plugins are used for various purposes such as SEO, social sharing, etc. You can easily opt for the theme, which is not creating conflict. Different WordPress templates come with unique plugins that assure the these are compatible with the plugin.

6. Execute the Demo First

Before you install, firstly do a demo test that will help you to check whether the theme is consistent or not. Some things need to look upon during the demo test are:

  • Usage of visual content.
  • Readable fonts.
  • Usability 

If the demo version is easy to use, then you can easily fit your brand in it. If you like the way the theme works, then go ahead and download it!

Wrapping Up

Above, we have discussed some tips that will help you before picking the right WordPress theme for your business. These are some beginner-friendly ways to test WP templates that will help you in the long run.

Hopefully, these tricks will help you before buying themes and investing your time.

Feel free to ask the queries in the comment section below!!

Thank you for reading!!

Elvin Roy

Elvin Roy is an expert WordPress developer. Currently she is associated with WordSuccor – WordPress development company in the USA. She loves to keep abreast of the latest technologies and tools in the corporate market.