Google keeps changing the ways it ranks the different web pages.
So, to stay high in the Search Engine Ranking Pages (SERP), keep a tab on the latest Search Engine Optimization (SEO) changes and Google algorithms.
The year went by, i.e., 2019, was mainly about digital marketing, key updates, the keyword ranking fluctuations, improving user experience, etc. So, for 2020, the change will be the only steady feature that one may predict in SEO. Indeed, with new algorithms and changes made in the manner the search engines will rank the pages this year, it’s time to innovative & imaginative.
The digital trick lies in making the most of the available free or organic SEO methods to stay relevant and in the business.
Coming back to the expected changes–in 2020–what major SEO strategies and tactics will work, help you dominate in the SERPs, and earn more revenue? Though it may not be possible to make accurate predictions, some techniques, already available in the market, maybe pivotal.
Top 5 SEO Trends in 2020 You Must Know
Implemented in October during the year gone by this algorithmic update has left an impact on close-to 10% of the total search results.
For those not tuned in, the BERT update is a BIG leap ahead in the history of Google search. It’s focused on understanding the long-tail questions.
In the wake of the said algorithmic update, a great deal of decreasing organic rankings were registered.
With BERT, the search engine giant seems keen to prioritize intent matching instead of string matching for search.
Increased Focus on Building Brands
SEO mustn’t be only link building; it must be brand building also. When you work on building your brand, you earn authority and trust for it. This is the regulating factor of the search engines.
Keeping this thing in mind, for 2020, have a positive long-term marketing approach to build your brand with social media, blogs, podcasts.
Significantly, when you work on building your brand, you alongside end up building links as well.
More importantly, when you develop relationships with your likely customers, you encourage them to share your content. Social share means a great deal for the search engines.
First-Rate, Optimized Content
Content will rule and be the lifeblood of SEO.
It touches every aspect of SEO–right from your site structure and internal linking strategy to the different kinds of links you develop. To make 2020 your own, create something that’s both appropriate and useful.
What does it mean?
It means that SEOs must figure-out how to develop quality content or engage those who know how to do it.
Presently, Google’s editorial discretion is anything but perfect even as sites with poor content may still rank high. However, very soon only the best content will matter.
So, have well-written pages on your most important subject, or at least a crucial subcategory of it.
Figure out who your audience is and how they perform the search. Decode why they are keen to get answers to some specific questions and what problems they want to find an answer to.
Provide them with effective solutions or answers in the formats they like, through first-rate & authoritative content.
UX will Impact Your Page Rankings
In case your website design isn’t mobile screen compatible, you will lose countless users in the near future. The reason: the usage of smartphones is ballooning daily.
Courtesy of the remarkable technological advancements made; the common users are now keen to get more from your website on their mobile gadgets. While the interface must be in a readable format, it must be able to answer their search query and keep them entertained as well.
As per a study, out of every 5 consumers, 4 use their mobile devices to carry-out local searches. Hence, make certain that your website has a mobile edition to reach your future buyers, and leave the competition behind.
The present generation doesn’t seem to have much time checking huge chunks of content to get what they could be interested in. For the object, they are checking videos. So, make videos a part of your online business strategy.
The million-dollar question: will this have an impact on SEO?
Yes, to increase the reach of your videos, and influence as many as viewers as possible, it will be crucial for you to employ the appropriate keywords–not only in the description segment but on your video’s headline also.
SEO services in Delhi is an unavoidable feature of businesses nowadays. It doesn’t matter with which business or industry you are involved with. Keep yourself well updated with the latest trends shared here. In case you are already aware of these, follow them. Get increased traffic from Google, multiply your profits and business reach.