TikTok has emerged to be one of the most sought-after apps for brands and content creators, says experts of Kurt Christian’s company HYPA Group, headquartered in Melbourne and Newcastle. During the 2020 pandemic alone, the app records a whopping 315 million downloads only at the first half of the year- the best, most downloaded ever which neither is a Facebook or gaming app. Brands who are already in the TikTok game are already reaping plenteous benefits while those who are still on the fence might be missing out on a whole lot of opportunities.
Just like advertising on other social media apps, advertising on TikTok is just as simple as you can imagine. Brands are also working with content creators to promote their products and services. We have also seen businesses like Walmart, L’Oreal and other retailers already jumping on the bandwagon to promote their products and make considerable success.
Although TikTok is well-loved by Gen Z, we have seen older generations jumping into it to explore everything it has to offer. Hence, as a business, there is a high chance your target audience is already on this platform and it’s high time for you to do the same. Looking into exploring Tiktok but don’t know how to start? HYPA Group, headquartered in Melbourne and Newcastle, a thriving company specializing in taking businesses to the highest level through advertising gives expert tips on the importance of Tiktok for business growth and how you can be a part of it.
Know your Target Audience
As said earlier, more than half of the Tiktok users globally are under the age of 34 with 26 percent between the age of 18- 24. This means the platform is mostly used by young adults although there might still be an opportunity to reach different age groups as well. Hence, if your target audience is the younger generation, TikTok is a must-have in your marketing arsenal. This age bracket boasts of high purchasing power, and they’re the fastest-growing consumer segment. This promises a huge return on your ad spends. If, however, you are more into boomers, TikTok might not be the way to go and there are fewer benefits you could attain, says experts of Kurt Christian’s company – HYPA Group, headquartered in Melbourne and Newcastle.
Understand the TikTok Music Strategy that Works
The TikTok music you use in your video content can either break or make the engagement rate. Just like any social platform, the sound used is just as important as the creativity put into the content creation. Music is what demonstrates how trendy a brand is and it can also make for content that keeps your brand in the audience’s minds for long. And it goes without saying that the latest and trendy songs are what will make a wave for your video content.
Look for Ways to Drive Sales using TikTok
Alike TikTok all other social platforms have become a marketing vehicle not only to drive traffic but also to generate leads and drive sales. To get started, you can add your store link in the bio to make it easy for users to find your site. Moreover, TikTok is in partnership with Shopify. This is a great opportunity for retailers to connect their TikTok to Shopify to generate in-feed shoppable posts from videos. Not to forget that this is one platform that offers a wide range of advertising options from in-feeds ads to brand takeover ads to pre-roll ads and so much more.
Partner with Influencers
Lastly, consider partnering with TikTok influencers that have garnered large followings. They can help create sponsored videos that will help create brand awareness, generate leads and drive sales. For instance, HYPA Group – marketing company, headquartered in Melbourne and Newcastle have worked with various TikTok personalities across various industries. There is no denying they have been able to record huge success over the years.