Online Marketing Trends for Tech: Bringing Customers to Your Storefront

Digital marketing is not only for those in the eCommerce industry. It is also for brick-and-mortar companies. The online world has given storefronts limitless opportunities to market their brand, establish brand awareness, attract new markets, and increase their sales. But...

5 Ways to Create a Successful Online Marketing Campaign

Online marketing has become an imperative tool for businesses these days. Online marketing is a proven approach, whether you are running a big or small company. But online marketing is such a wide topic and many entrepreneurs lack enough knowledge...

How to Determine the Value of a Sponsorship?

Sponsorship The process of finding a new event or venue sponsors can feel daunting until you know exactly what you are looking for and what you are able to offer in return, the process might seem overwhelming. Explore your event...

Presentation or Content: What is more important?

Edan Gelt A communications proessional for more than two decades, Edan Gelt has often debated with colleagues and clients about which is more important, presentation or content. This argument has covered everything from RFPs and presentations to complete campaigns and...

Communications Directors/Strategists:“What is your Role?”

Communications I remember the first time I told a friend I was going to school to become a “communications specialist” (over 20 years ago). I was asking if I was going to “hand out flyers”. Yep, that’s me; I’m the...

Questions To Ask yourself before Starting An Online Business

Many People have a dream of starting their online business however they afraid of the outcomes. It’s good to be a small entrepreneur and to pursue this dream you need to know the basic of online business. Before starting up...