The whole purpose of making a profit in the supermarket business is to sell as much as possible and get new customers every day. The supermarkets are the essential shops, but this fact doesn’t make the competition less fierce.
The essential strategy is to maintain the products that are in high demand and follow the customer’s wishes to make them talk and recommend your store further. However, it is not that easy to develop just the right strategy which is why we have made this list of actions to help boost your sales.
Ask your customers
Customers are keeping you open and reordering products, so they definitely can play a role when looking for improvement possibilities. Personal is the word that should inspire you while coming up with a new strategy.
One way to provide more customer support is to make a short questionnaire and give it out to your customers as a small gift. You can also simply ask them what they want to buy or how to improve your service on social media. If you ask in a store you will likely get good recommendations for products while the safety of the online world can give you a good idea about anything people do not like about your supermarket.
Efficient inventory management
Detailed inventory management will help you track the sales and adjust the inventory to your customer demands. It is simple, order more of what is selling fast and less of what is sitting on shelves.
For the products that spoil fast or need special storage conditions, closely follow the product expiration dates, paying special attention when storing products from multiple batches. Consider investing in an application to follow the storage and every detail of the products sold.
Customer service
Apart from the availability and freshness of the products, your customers appreciate the good customer service. Train your employees and develop a company culture where great service is done with empathy for the customer. Train the workers that come in contact with customers to communicate clearly and how to offer additional products or products that have a special offer. Help them by investing in boards that will show the daily or weekly best offers, and display them close to registers.
Provide healthy options
The trend of healthy and organic food is on the rise and definitely will not stop, so being informed about the new products on the market is essential. Check the social media, forums, and even magazines for the recipes and their ingredients that repeat.
Organic food must come with certificates that you can use to attract your customers’ attention. Invest in green details as the color green is associated with nature. The food choices should be vast, but try to be of help to your customers by giving them meal recommendations. people that are into healthy or vegan options will definitely be interested in getting all the macros, so the proteins, specifically plant-based protein solutions will definitely be reached for and appreciated option.
Advertising in and out of the store
Visit your competition to check what are their sold options, and what are their tricks to attract more customers. Doing market research is a smart move at any supermarket business stage. It might be hard to be objective so you might ask a person of trust to do this with you.
Advertising in-store can be done by displaying the new, most sold, the products that are currently on sale, and recommendations. Recommendations might be difficult to come up with, but this is how you can do it efficiently – pair the products that can be made into a meal, or products that make a full course meal. Pair the protein option like plant-based protein with the salad on sale for vegan dinner or a special offer for chicken breasts with fries ready for the oven or ice cream as the perfect dessert after healthy meat.
Advertising out of the store is best done by going for the local billboards and by sponsoring a local event or charity. Building a presence within the local community will get new customers flooding your store.
Surprise rewards on less busy days
You have already tried out giving out free samples, offering 1+1 and similar batch options, and they might have worked. However, have you thought about a random giveaway? But instead of making conditions to enter, and investing time and money for giveaway marketing, why not reward someone for shopping during ‘dead’ hours? Thus people will come even more during each hour of the day expecting to be the next lucky winner.
Build online presence
Social media is a free but unexpectedly time-consuming marketing activity. It is worth investing in a social media manager that will share all of the offers and other sales and communicate with your customers. Even though you might be hesitant to invest in a new position, remember that the word for the customer is ‘personal’. Among the top social media platforms, you could go for are LinkedIn and Facebook.
What is a better way to boost your Supermarket business than being there for your customers? Take the time to know them and they will turn to your supermarket business to show appreciation while fulfilling their needs.
