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brand identity
By MARK BINGHAM 260 views
MARKETING

Branding Tips to Create a Better Visual Identity

A strong brand identity can help to differentiate a company from its competitors. The branding process begins with the company’s mission, vision, and values. No wonder the biggest companies in the world don’t need complicated logos. Think of Apple or Coca-Cola. The brand image and visibility they have created surpassed the logo they have. 

The Australian market is huge and allows you to collaborate with many partners. If you’re thinking of increasing your brand image in Australia, this article is right for you. It’s one of the most important things you think of when it comes to branding. 

Let’s define the brand identity

Brand identity is the set of values, meanings, and symbols that make up an organization’s personality. It includes the logo, name, slogan, and other forms of visual representation. The logo is the most recognizable one, but the other assets are very important as well. 

Since brand identity is often reflected in a company’s visible branding efforts, a brand’s personality may also be seen in its advertising campaigns or public relations efforts. This makes it very important for any marketing campaign because people usually respond more to visual content. Let’s go through the best tips to create a better visual identity for your site.

Choose a recognizable brand name

It is not an easy task to choose a good name for a brand. The name should be catchy, and memorable and should represent the company’s values. It is important to make sure that the brand’s identity is consistent with its name. 

Some of the things to consider when choosing a name for your company include: 

  • The name should be easy to spell, pronounce, and remember. 
  • It should represent the company’s values. This also includes making sure that it is not commonly used within the industry that you are in.
  • It should not violate any copyright laws or trademarks.

Create a good logo

A logo is the most important part of your brand. It’s the first thing that people see and it can make or break the perception of your brand.

The logo should be simple and easy to remember, but also unique. It should be easily recognizable from a distance, but not too complicated or distracting when viewed up close. And it should be versatile enough to work in different sizes and on different mediums. The logo should also be scalable, meaning it can be reduced in size and still look good.

Consider different fonts and styles

Your brand can be represented with a collection of design choices and resources that make it simple to adjust to advertisements and websites or work with other brands. It’s good to be versatile because it gives you more chances to collaborate. Corporate headshots are the best partner who can help with deciding what’s best for your brand visuals. 

 A collection of fonts (also known as typefaces) that you frequently employ along with usage guidelines will be included in your brand kit. For headlines and social media visuals, you can select some fonts that are not too serious because these platforms imply more relaxed communication. 

However, make sure that fonts and styles always match what your website is about. For example, pink letters usually don’t match websites that are about law, cars, or medicine. In the same manner, too serious fonts and styles don’t go well with lifestyle, beauty, wellness, etc. 

Flag your brand visuals on your products

Your chosen brand may be visible everywhere, including on the goods, in the packing, and even on the outside shipment packaging. This is an excellent marketing strategy, because that way, your brand visuals will indeed be seen by so many people. 

Furthermore, this is an affordable option so you don’t have to worry about the price. Printing your brand visuals on T-shirts, boxes with goods, or even your shopping bags is a way to make your clients memorize your brand more easily and go back to your store when they need more products. 

Think of the future branding

You may or may not need to create a comprehensive identity because every brand has various requirements. And so, think about what your brand might need in the future. Make sure to incorporate such components into your brand if you intend to experiment with various content categories.

Be present on social media

Social media is a place where you can showcase your brand and build a relationship with your customers. It is also a place where you can get feedback from your customers and see how they feel about your products.

There are many ways to be present on social media. You can use hashtags, post pictures, videos, links, or even live streams to stay connected with the audience.

By engaging with other users, you will make your brand logo stick out and create more visibility for your brand. 

As a summary of this article, we can say that brand visuals have to be consistent, present on social media, match your business values and products, and are also simple. Don’t hesitate to hire a good professional agent to help you with boosting your brand image and go ahead of all of your competitors. 

Mark Bingham
Author
MARK BINGHAM