Digital Marketing

In simple terms, digital marketing is the act of promoting brands, services, or products via one or more types of electronic media.

Digital marketing greatly varies from traditional marketing in a sense that it involves the use of methods and channels that enable an organisation to examine their marketing campaigns and recognise what is working and what isn’t – usually in real time.

Digital marketers observe different factors such as what is being viewed by the site visitors, for how long and how often, what type of content works (and what doesn’t), as well as the sales conversion rates, etc. While the Internet is, reasonably, the channel most closely connected with digital marketing, there are also other ways which include mobile apps, instant messaging, podcasts, wireless text messaging, digital television, electronic billboards, radio channels, and much more.

Why It Is Important

Digital media is so pervasive that users have access to various information at any time and any place they want. The truth is, gone are the days when people only hear about your services or products directly from you.

Digital media is an ever-growing source of news, entertainment, social interaction, and shopping. That is why consumers are now exposed not just to what your company says about your brand, but what their friends, relatives, and the media are saying as well. More often than not, they are more likely to believe what they hear from other people. They want companies that know what they need, brands they can trust, communications that are relevant and personalised, and offers tailored to their specific preferences.

Managing Customer Relationships

The associated channels of digital marketing are also relevant – but not to the exclusion of all else. Nowadays, merely knowing your visitors isn’t enough; you must understand them better than anybody else so you can reach them anywhere and anytime they are most receptive to your message.

To do so, you need a consolidated view of client expectations and preferences across all channels – mobile, web, social media, the point of sale, direct mail, etc. Marketers can use this data to plan and predict coordinated and consistent customer experiences that will move customers along in the purchasing cycle. The more in-depth your insight into customer preferences and behavior, the more likely you are to engage them in more productive interactions.

The Challenges Digital Marketers Face

challenges digital marketers face

Increasing competition-

Compared with traditional media, most digital channels are relatively inexpensive, making them within reach of nearly every business of every size. This factor alone makes it a lot tougher to attract customers’ attention.

The rise of digital channels-

Consumers utilize multiple digital channels and a variety of devices that use different specifications, protocols, and interfaces. They also interact with those devices in several ways and for various purposes.

Extensive data volumes-

Consumers leave behind a massive trail of data in digital channels. It’s remarkably challenging to get a handle on all that data, as well as finding the accurate information within the extensive amount of data volumes that can help you make the best decisions.

The Path To Success

the path to digital marketing success

So the question is, what does it take to do digital marketing the right way? Here are some keys factors to your content marketing London success:

  1. Initiate and respond to dynamic customer interactions.
  2. Extract only valuable information from extensive data to make reliable resolutions faster.
  3. Handle complex customer relations across a variety of channels (both traditional and digital).

Digital marketing may sound complicated at first, but it will certainly help your business grow!


Marc Mazure is head of a team of highly skilled online marketers, web designers and developers at MLA web designs. Executing the highest standards in design, development & e-commerce solutions that are tailored to consumers’ needs. With years of experience in online marketing & web design, Marc offers a multitude of services with the very highest standards and principles.

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