First Steps: Writing the Marketing Section of your Business Plan

So, you’ve started your business plan and you now have a product, a goal, and a system of distribution. The next step is to create your marketing plan, which is in and of itself an entirely different area of your...

Things to Consider While Hiring a Marketing Consultant

Are you looking for a marketing consultant? If so, there are a lot of things to consider. It’s not as easy as it seems. Hiring a marketing consultant requires careful consideration says, David William Raisey. A marketing advisor is a...

Why Digital Marketing Matters

In simple terms, digital marketing is the act of promoting brands, services, or products via one or more types of electronic media. Digital marketing greatly varies from traditional marketing in a sense that it involves the use of methods and...

Getting Started With Content Marketing

Content marketing is the strategical marketing approach of making and distributing relevant, valuable, and consistent content to draw in and produce more audience – with the intent of driving profitable consumer action. In other words, rather than of pitching your services and/or products,...

The Beginners Guide to Online Marketing

Internet Marketing has just been around for barely 15 years while design and development have been around for far longer. Given the relative early stages of Internet marketing, there still isn't a strong training/instruction accessible. This isn't to say that...