If you’re new to online marketing, it might seem intimidating to you. This is perfectly understandable because it can get very complex. It doesn’t mean it has to be complicated, however. It all starts with picking the right platform.
Depending on what field you’re in, there might be one on which you should concentrate most of your efforts. Alternatively, you might benefit from using a combination of multiple platforms. Let’s take a look at some of the main marketing platforms out there, and how to pick the right one for you.
If your niche is mainly about delivering expertise, SEO is usually your best bet. SEO relies mostly on the quality of your content and where you have it published. A blog is essential for anyone that offers expert services or in a niche that is highly technical. It will also score you lots of points with search engines.
One of the best things about SEO is that it allows you to showcase your knowledge to your prospective clients without aggressively selling them. SEO is a form of inbound marketing where you pull people in instead of trying to reach out. The people you attract this way will be much more engaged as they will have demonstrated more of an effort to interact with your brand. This means that you will get higher-quality traffic through organic SEO than most other methods.
Email marketing is one of the best platforms for marketing a startup but is usually not the best when used alone. It can be very powerful if you have a solid SEO strategy, however. Promotions are one of the cornerstones of online marketing, and there’s nothing better than email marketing to bring attention to one.
Email marketing allows you to build a close rapport with your audience. And, when you bring in personalisation and segmentation, each of your subscribers will feel like you’re personally talking to them. Sweeten the deal with promotions that are in line with their purchasing habits or where they are in the sales funnel, and you might get surprising results.
Pay Per Click Marketing
PPC is usually the best option if you’re in the e-commerce business. With PPC, you bid on certain search terms that are related to your product. You can use terms people would type if they were looking for you or a product like yours. Then, a small ad will appear next to organic results whenever people type in that search.
The beauty of PPC is that you only pay when someone clicks on an ad. It’s then all a matter of how much you spend on ads vs how much you make on sales. Another benefit of PPC is that you can get almost instant results. Once you place your bids and create your ad, they will go live within a few minutes and you could start getting traffic within the same day if you have the right bidding strategy.
These are the three main marketing platforms that you can use for your startup. Look at all of these options closely, and see if you could use one or all of them.