We’ve witnessed the power of digital transformation. Yes, messaging, customer service, advertising – everything. The internet soon became the primary mode of communication between brands and customers – whether it be for delivering information or selling digital products.
Company blogs were evolved for enterprises to develop and strengthen their relationship with their audience.
There are several reasons why a company should run a blog in addition to a corporate website or maintain a social media presence.
- Formally Announcing the Company’s Updates: At first, a company blog is the most authentic platform to announce further developments, either the rollout of a new product or about next corporate event. It is critical, however, to post this news in a timely fashion to allow customers the time to take action.
- Showcase Your Expertise: Second, the business blog is most appropriate to demonstrate expertise to make you stand out among competitors. It is a good place to discuss business growth, industry trends, and news concerning technology or anything having to do with the company.
- Communication with the Audience: Next point, your blog can also be used to establish and maintain customer relationships. It is a perfect platform to post news that customers need to know, such as special deals or discount offers.Making the blog interactive, i.e., with a way to provide feedback like a comments section or an email address, is a good way for customers to keep in touch with the company staff. In this way, the customers know they are dealing with actual human beings and not an impersonal business entity.
- Enhanced Company’s Marketing: Finally, a blog is a good way to boost the SEO standing of the company’s web presence, increasing traffic and thus attracting more customers.A blog, as opposed to a website, allows you to publish constantly. If the company’s in-house team is knowledgeable on the latest SEO trends, which change periodically, they can keep the content fresh with good keywords that will boost its ranking and thus, the company’s profile.
As discussed above, blogging isn’t an option any longer but a necessary practice for any business or organization looking to beef up its web presence.
Top Five Tips
In the next section, we’re going to discuss the top five tips to make sure you get the most out of your blogs.
1. Discover Important Questions and Answer Them
When developing ideas for blog posts, start by asking yourself what questions your target communities are asking and how you can answer them.
The theme and the headline of your blog posts should be the answers to specific questions frequently posited by your target audience. An SEO agency should post a blog about the best practices to market small businesses on a shoestring budget. A construction business should post tips about maintaining your home. You get the idea.
No matter what other tweaks you do to your posts, your time is best invested in making sure that your content is relevant and engaging to your audience.
2. Optimize Your Blog Posts
WordPress and other popular platforms for blogs provide plug-ins for SEO headers, descriptions, and keywords. SEO is critical. This lets search engine crawlers quickly understand the content of your posts and register it with the search engine rankings of your domain quickly. It also changes the display of the way your story will show up in search engine results.
Select your HTML Meta Tags carefully, with a focus on relevant keywords (semantic words) and CTR-friendly descriptions.
3. Media Names
Although search engine crawlers cannot yet interpret graphic elements of photos, they can take cues from a few key things. Take care to change the file names of your photos to something relevant before uploading them. These will ideally describe the photo AND be composed of keywords.
Remember to keep file sizes low (to keep your website running fast) and to use added descriptions like Alt Text and captions. You can actually get a nice SEO boost from your photos if you follow this tip.
4. Closely Follow Best-Suited Anchor Texts
You should always post a few internal links and one or two external links in your blog post, and pay attention to anchor text. Make sure the clickable text in your posts is optimized for descriptiveness and keywords. This lets search engines understand how the content that is being linked to can be categorized.
It won’t do you much good to make the words “Read more” your anchor text. Instead, make the text that describes what you’re linking to the anchor text.
5. Make People Read Your Blog Content
For aesthetic purposes, you should try to break up your text often with photos, infographics, and videos. An old trick from print formatting is to make sure a dollar bill can’t fit anywhere on the page without covering part of a graphic element. This rule actually transitions quite well to digital formatting.
Try to break up your text often, making the post more engaging and aesthetically pleasing.
On the Internet, search rankings can make or break the lead flow. If you can get your company’s web presence on the first or at least the second page of a search, you increase web traffic and hence your company’s notoriety. Blogging for SEO is surely a tool you can’t miss to integrate into your marketing strategy.
