Do you want to promote your business on the Internet, but the budget is limited and you are not sure what will happen? Or is there money for development and a quick result is needed to reassure investors? The solution to the problem is website development that will help you advertise your company on the Internet, make a profit, and establish sales. However, if there is no experience in doing business on the Internet and experience in choosing a reliable IT company, there is a fear of wasting money and time. How not to burn out when creating a starter site?
How to work with the site? What to consider when website development? You will learn the answers to these questions from the article.
Who needs a website?
In 2020, the popularity of online shopping, according to Google, has almost doubled and continues to grow. When the popularity of online trading grows, to refuse to promote your business on the Internet means to lose a huge niche for development and profit. When a business is at the start-up stage, it is especially important to use every opportunity to stay afloat and not burn out.
A website is a tool for developing a startup of any kind on the Internet. It doesn’t matter if you offer a product or service. We make websites that will help develop business related to production, services, finance, consulting, and commerce.
How does a website help a startup grow?
Here’s what a website is useful for when starting a business:
1. Attracting customers
The target audience of startups is people of different ages who spend a lot of time on the Internet. Including looking for information about goods, and services and making purchases online. It is difficult to develop a business without a website when your target audience does not go shopping, but searches for and buys products on the Internet. The site makes things easy. It is available to users at any time of the day and is not limited by territory.
2. Attracting investors
It is common practice in the US market to use a website to showcase an idea. It is easier to convince the viability of the project when there is visibility.
3. Complete information in one place
The site contains complete information about you, your contacts, services, benefits, promotions, etc. For a client, any little thing can be decisive when buying a product. To call and find out if you have, for example, delivery, the client will not and will simply go to competitors.
4. Creating the ground for real trading
Imagine that you intend to bring your product to the real market in a certain region. Having a website, you cannot wait for the money to open an office but already start selling goods online. The site will help you get money, find out if there is a demand for your product if people are interested in buying in this region, or if opening an office will result in losses.
5. Possibility to order a product
In addition to the obvious benefit of making a profit from the purchase, ordering a product on the site is an opportunity to save resources. When the buyer chooses and orders, you do not need to spend time presenting a product catalog and money for the work of a cold sales manager.
What to consider when developing so that the site sells
1. Content management system
A startup is a product that is constantly changing, transforming, and scaling. The site should reflect these changes in a timely manner without wasting time and money. Therefore, we create websites for a startup with proven and understandable management systems. The site management system allows you to manually update information and pictures, add news, change Meta tags, etc.
After the launch of the site, we provide all the necessary information on working with the site so that you can use the management system on your own without attracting additional labor resources.
You can work with the site yourself or entrust us. We provide website technical support service, which will cost you less than hiring an employee.
2. Modern design. Useful content
When visiting your site, customers should not have the feeling that no one has been working on the site for a long time. A site assembled from monotonous text blocks will not hold the visitor’s attention. It takes time and desires to read the information and understand that your product is worth buying.
Intuitive elements attract attention the best: images, infographics, videos, and icons. At first glance, the visitor will understand what you do, what your startup belongs to, and how it can be useful.
The design attracts the user’s attention, and useful content does not let you go to competitors. A person decides to cooperate with you when he sees what you are selling and how the product solves the problem. This information is best placed on the first or second screen.
Pay attention to what information can be useful to the user and should definitely be on your site:
- what product do you offer and what problem does it solve;
- how your solution differs from the solutions of competitors;
- why your company should be trusted;
- Who are your clients/partners (if any)?
This information will push the user to cooperate with you. Therefore, the listed information is best placed on the first or second screen.
When developing websites, we rely on research on user behavior on the page. We arrange the information so that the client does not leave the page before making a purchase. We determine which information should be in the foreground, and which is of lesser importance.
3. Ease of use
The site will lose orders, applications, and subscriptions if it is inconvenient for the user. If the user has to search for contacts or a shopping cart on the page, he will never make an order and simply leave the site.
In order to keep the user as long as possible and bring to the purchase, the site is developed taking into account the likely behavior of the user. The ease of navigation and search, the attractiveness of headings, fonts, etc. are taken into account.
More than 50% of users come to the site from mobile devices. Therefore, much attention is paid to the mobile version of the site, and the correct display of information on it for all devices.
A quick and budget solution are to create a mini-site. The cost is $500. Website development takes 3 days. Suitable for those who want to announce their startup on the Internet, and talk about services, products, methods of communication, and terms of cooperation.
Mini site contains up to 5 pages. For example, the main page, your services, a description of the company or products/services, and contact information. If you want to distinguish between products/services, give a detailed description of each of them on a separate page, or add additional information, then the following version of the site will suit you.
Small business website
More advanced than the mini-site. Includes up to 10 pages. It is possible to make a small catalog of your products. The cost of such a site is from $1500. Creation time – 7 days.
Suitable if you need to organize a large amount of information about products, distinguish between different goods and services, and give them a detailed description. The website development of feedback allows you to receive applications from customers online.
A landing page is a one-page website designed to promote and increase sales. When creating a landing page, much attention is paid to your target audience and the most profitable presentation of the product/service. The product is being studied to present benefits and advantages over competitors. Application tracking services are connected.
The cost of a landing page is $2500. In addition, for effective promotion, advertising costs will be required – from $500 per month. The Website development of a landing page is suitable if there are enough budgets for creating a website and monthly payments for advertising.
A landing page will help you attract customers in a short time and start making a profit. However, the site requires special attention and constant changes to attract users and maintain their interest.
When you decide to apply for the creation of website development, determine what goals you want to achieve and what budget you expect. This information will help you create the most effective website within your budget.
How to work with a startup website after launch
Businessmen often complain that the site does not sell, and orders do not come. The problem in such cases is most often that the site is not being worked on. After all, just creating a website is just as insufficient as opening the doors of the office in anticipation those customers will come themselves.
In order for the site to sell, you need to work hard on it: update information, adapt to customers, and advertise the product.
A number of free programs allow you to customize the site, monitor the correctness of the information, work efficiency, etc.
Google Webmaster allows you to keep track of the queries for which the site appears in the search. Monitor changes in impressions, user clicks, and other metrics. The webmaster compares the site with competitors and gives advice on how to improve it. New pages of the site appear faster in the search when they are reported to the Webmaster’s robot.
Google Analytics systems allow you to monitor how users behave on your site. How much time they spend, what they do, where they came from, and how old they are. This information gives you the opportunity to optimize the content of the site for the interests of users, monitor how useful the information is for the user, etc.