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Peter Goldberg - Home Decor
By PETER GOLDBERG 1,124 views

We’ve created an in-store experience like no other: one of leisure and entertainment

In recent years, the number of online transactions has skyrocketed, with the e-commerce market only getting bigger by the minute. Since online shopping can easily be done from the comfort of one’s home, this data doesn’t come as a huge surprise. Favourite pajamas on, coffee in hand, sitting on the couch – there really is nothing easier than shopping online.

Retail chains therefore have to adapt their strategies in order to attract customers – in a way, competing against themselves. They need the most efficient e-commerce platforms, the best user experience, the prettiest creative assets and the most convincing marketing emails, but they also need to keep the in-store experience fresh in order to ensure existing physical customers keep coming back while new ones also feel compelled to walk through their doors. A tough feat in an era where the digital world is king.

Bouclair Peter Goldberg - Home Decor

Coming up with a new store concept and offering a different kind of experience to its in-store shoppers was primordial for home decor company Bouclair, who recently reopened its Quartier DIX30 store after a complete overhaul of the space. Peter Goldberg, President and CEO of the Canadian chain Bouclair says: “We’ve listened to customers and have created an in-store experience at DIX30 like no other: one of leisure and entertainment. Every detail is meant to inspire and engage shoppers. The only thing we kept are our signature prices – those aren’t going anywhere.”

What exactly did customers want? After experiencing the renovated DIX30 space firsthand, it’s clear shoppers wanted a store that didn’t make shopping feel like a chore. Instead, the pleasing perfume of the location, its organic materials, its fun music and its impressive array of trendy home decor items transform it into a destination. Bouclair DIX30 is no longer a spot created to simply trigger a purchase from its customers, it’s meant as an entertainment destination – an in-real-life magazine where one can find endless inspiration for their home. The bonus? Unlike a magazine, you can actually touch, feel and try everything there. Much to the delight of most shoppers everywhere, the prices are still as affordable, a must for a brand who prides itself on helping all Canadians make the most of their spaces. In a market like home decor, which has seen so little growth in the past year, low prices and elevated experiences seems to be a winning combination in order to keep attracting new shoppers.

Located inside of Quartier DIX30, at 9550 Boul. Leduc, Suite 40, the freshly renovated Bouclair store is worth a visit for anyone who wishes to truly understand what the future of in-store retail looks like. Open Monday through Friday from 9:30 am to 9:00 pm, Saturday from 9:00 am to 5:00 pm and Sunday from 10:00 am to 5:00 pm, it’s sure to leave a lasting impression on all shoppers – one they’ll without a doubt want to bring home with them with the help of a few carefully selected decor items.

Peter Goldberg

Founded as a fabric and sewing accessories business in 1970, Bouclair has evolved into a lifestyle brand offering affordable, fashionable decor for every room of the home. After noticing a significant shift in consumer behavior at the end of the ‘90s, Peter Goldberg acquired Bouclair from its founder, in 2003. The company went on to open numerous stores in Ontario and subsequently became a popular name among Canadian homeowners. In order to compete in the digital world, Goldberg launched Bouclair’s e-commerce site in March of 2014. He also introduced the company’s first complete line of furniture, adding to Bouclair's already successful home accents, window treatments, and wall decor collections.

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